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Cerence联手CerebrumX为汽车生态系统引入全新的人工智能数据应用方案、新商业模式和新服务

2021年03月04日 作者 dly

战略合作开创车企新视野、提升驾驶者服务、打造新商业模式和创造新收入来源

马萨诸塞州伯灵顿及新泽西州普林斯顿,2021年3月4日- Cerence Inc.(NASDAQ: CRNC), AI for a world in motion,今天宣布与CerebrumX达成战略合作,双方将创建基于人工智能的应用程序、新商业模式和服务,以提升车载体验及增强安全性,助力OEM创造基于互联汽车数据的新收益来源。CerebrumX是一家通过互联汽车数据和增强现实技术打造互联汽车价值最大化的初创公司。

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继Cerence与LG Technology Ventures对CerebrumX进行战略投资后,两家公司将把CerebrumX的Augmented Deep Learning Platform (ADLP)集成到Cerence Drive。这个基于云的实时车载数据和信息平台,将与Cerence Drive全球领先的移动技术和解决方案组合进行整合。随着汽车与每分钟产生的数据的连接越来越紧密,集成后的平台将有助双方的客户更好地利用这些数据,通过新产品创造价值。其中包括OTA、基于使用的附加组件、驾驶者行为评分/分析、预测性维护、车队分析和基于使用的保险等产品。Cerence首席技术官Prateek Kathpal表示:一直以来,Cerence 为OEM 客户提供行业领先的语音和人工智能技术,而其中包括Cerence Drive,一个不受操作系统限制的AI助理平台,已被全球汽车制造商广泛部署。目前,已有超过5000万辆汽车Cerence Cloud连接。我们将通过这次投资和双方的合作,帮助我们利用车辆和驾驶者行为数据,从而为OEM开拓新的收入流和商业模式。我们期待与CerebrumX合作,支持这项创新技术的持续发展。

Frost & Sullivan Mobility Research分析师Anubhav Grover表示:“虽然互联汽车数据为汽车行业价值链带来的价值已成共识,但使用还在观望中。车企和汽车生态系统的其他参与企业将可以从Cerence和CerebrumX的合作伙伴关系中受益,这不仅有助于他们开发互联汽车的新功能,还将帮助车企打造差异化服务,帮助他们在竞争中突颖而出。”

CerebrumX的ADLP可帮助车企和生态系统合作伙伴,通过收集车辆传感器数据,并将其与现实世界数据相结合,创建出下一代应用程序。ADLP客户端可嵌入具有强大云连接能力不受车辆操作系统限制的Cerence Drive平台中,并且通过OTA进行远程更新和配置。ADLP实现新应用和新案例,为汽车制造商开辟更多新的可能性,为为驾驶者提供更多更好的创新服务,包括:

  • 安全性提高:通过主动通知系统,发出前方道路危险提醒、天气变化、施工区域或故障风险,以及预测性维护通知。

  • 更优路线安排:车载信息娱乐与实时车辆位置信息连接,从而提供优化的路线,以减少输送或行车时间,并在到达目的地之前提供目标位置信息。

  • 降低保险开支:通过共享经ADLP准许的车辆和驾驶数据,可为驾驶员节省保险费用。

  • 丰富精准内容:基于客户同意的媒体偏好数据,可帮助用户从更相关、更丰富的内容中获益。

CerebrumX联合创始人兼首席运营官Sumit Chauhan表示:我们非常高兴地迎接Cerence 成为CerebrumX的投资者和技术合作伙伴。在整合我们的产品时,我们期待与车企,媒体、基于使用量的保险公司、零售空间等不同领域的垂直合作伙伴携手合作,通过增强互联汽车数据支持,加大AI云计算能力的覆盖范围和深度。此次合作将帮助我们继续扩大数据管理平台,并与Cerence一起,利用我们的云和AI技术提供直观和可信赖的信息,重新定义驾驶者体验。

Cerence and CerebrumX to Develop New Data-Enabled Use Cases, Insights and Services for the Automotive Ecosystem  

Partnership unlocks new insights for OEMs to better serve drivers, introduce new business models and create new revenue streams

BURLINGTON, Mass., and PRINCETON, NJ, March 4, 2021 – Cerence Inc. (NASDAQ: CRNC), AI for a world in motion, and CerebrumX , a startup using connected car data and augmented learning to maximize the value of connected vehicles, today announced that they have entered into a strategic partnership. Together, the companies will enable OEMs to create new revenue streams based on connected car data by creating new AI-powered applications, insights and services that improve the in-car experience and enhance safety and security.

Following Cerence’s strategic investment in CerebrumX alongside LG Technology Ventures, the companies will integrate CerebrumX’s Augmented Deep Learning Platform (ADLP), a real-time, cloud-based platform for car-generated data and insights, into Cerence Drive, the world’s leading technology and solutions portfolio for mobility. As cars become increasingly connected with significant data generated on a minute-by-minute basis, this integration will help both companies’ customers better leverage that data to generate value through new products, including over-the-air, usage-based add-ons; driver behavior scoring/analysis; predictive maintenance; fleet analytics and usage-based insurance.

“Cerence has long been at the forefront of providing best-in-class capabilities to our OEM customers via voice and AI-powered technologies, including Cerence Drive, an OS-agnostic platform that is already widely deployed by automakers worldwide,” said Prateek Kathpal, Chief Technology Officer, Cerence. “There are more than 50 million cars connected to the Cerence Cloud today, and our investment in and partnership with CerebrumX will enable us to leverage vehicle and driver behavior data from those cars to unlock new revenue streams and business models for OEMs. We look forward to working with CX to support the continued development of this innovative technology.”

“Companies in the automotive value chain are finally acknowledging the value derived out of connected car data, but are struggling to leverage it. OEMs and other players in the automotive ecosystem can benefit from the partnership between Cerence and CerebrumX as it will not only help in successfully developing connected car use cases but will also help them differentiate their services with their competitors,” said Frost & Sullivan Mobility Research Analyst Anubhav Grover.

CerebrumX’s ADLP enables automotive OEMs and ecosystem partners to build next-generation applications by gathering data from vehicle sensors and augmenting it with real-world data. The ADLP client will run embedded within the cloud-enabled and vehicle OS-agnostic Cerence Drive platform and can be updated and configured remotely over the air. ADLP enables new use cases and unlocks a new level of insight that automakers can leverage to better serve drivers, creating new opportunities, including:

  • Improved safety through proactive notifications about upcoming road hazard warnings, weather changes, construction zones, or breakdown risks, as well as predictive maintenance notifications.

  • Connected infotainment with the opportunity to leverage real-time vehicle location information to deliver optimized routing with reduced delivery or travel times, as well as target location information before arriving at destination.

  • Insurance savings for drivers by sharing vehicle and driving data that is consented through ADLP to usage-based insurers.

  • Customer consent-based data on media preferences will enable users to benefit from more relevant and richer content.  

“We are excited to welcome Cerence as an investor and a technology partner. As we integrate our offerings, we look forward to working together with OEMs and vertical partners in the media, usage-based insurance, and retail spaces to enhance the reach and depth of AI-based cloud computing capabilities enabled by connected car data,” said Sumit Chauhan, Co-Founder and COO of CerebrumX. “The partnership will enable us to continue the expansion of our Data Management Platform and, together with Cerence, leverage our cloud and AI experience to provide inferences that are intuitive and trusted and that redefine the driver experience.”

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